Sohyun Park Back

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About me

Sketches on my desk
My dog cuddling a toy
Me on a snowy mountain train
Red buses at Victoria Station, London
A sunny park by the stream

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Hi, I'm Sohyun!

An Automotive UI/UX Designer from Seoul, based in Munich.

Over the past 3 years I've designed in-vehicle experiences for Hyundai, Kia, Volkswagen, MAN and LG, from infotainment systems, digital clusters and AR-HUDs to the GUI guidelines and design systems behind them. I pair user research with detail-driven UI to turn complex vehicle features into clear, glanceable interfaces drivers can truly rely on.

I enjoy the back-and-forth with developers that turns a good idea into a shipped one, and I'm always trying new ways of working, from ProtoPie prototypes to AI-assisted workflows. When I'm not designing, I love to explore new cities, practise my German or go on walks with my dog Lovey.

I'm still
exploring!